What is your dream job / career?
My ultimate dream job would be to own my own Marketing and PR firm with a focus on events for fashion and lifestyle brands.
What strengths do you already have in that area?
I currently work as a marketing and PR coordinator for an Australian Fashion designer and a boutique fitness center so I have gained a great deal of hands on experience within the fashion and health and fitness industries.
What are you a little weak in that you need to work on to get that dream career happening for you?
Continuing to further develop skills and knowledge in terms of marketing and PR within these industries will help me work towards achieving my dream job. Also, I have no experience in running my own business, however by working to better my skills I believe with time, the experience will help me to start my own business.
What opportunities are there for you to be well prepared when you graduate for your dream career? [Besides uni, is there work experience you could do; is there a parallel industry you could first work in that might help you get in “the back door”; is your dream job an area that is seeking young “digital natives”? etc etc]
Obviously work experience in the form of internships will be highly beneficial to me, but there is a great emphasis on ‘agency’ experience. Therefore, it would be in my best interest to complete an internship within a marketing/pr agency rather than for a brand or product.
What is the biggest threat for you in getting your dream career? [A shrinking journalism industry; not enough experience yet; competition for graduate roles etc
At present I think the biggest threat to me would be competition. Everyone who graduates in 2013 will be aiming for the top jobs on offer, so it will be hard to set myself apart from the others. It will come down to knowledge and experience in the end.